Wilson Performance & Offroad — Premium Off-Road Builds · Dayton, TN
Wilson Performance & Offroad
Jeep Wrangler parked on a cliffside mountain road above a forested valley

DAYTON, TENNESSEE  ·  35.4954° N / 84.9327° W

Premium off-road builds. Race-shop standards.

A lifetime obsession with off-road, put to work on your build. Suspension, wheels, armor and lighting for late-model trucks, Jeeps, Broncos and 4Runners, installed and tuned in-house.

20+
YEARS IN BUSINESS
5.0
GOOGLE RATING
30+ YRS
OFF ROAD RACING
DAYTON, TN
HOME SHOP
Jeep flexing over a rock pile

WHY IT MATTERS

A nice vehicle deserves more than a parking-lot install.

We build with the same discipline we raced with. Quality parts, installed and tuned in-house, hardware torqued to spec, wiring loomed and fused like it left the factory that way. The vehicle should look as good in the driveway as it performs on the trail.

01 / WHAT WE BUILD

Services

Lifted Ford Super Duty on larger tires

Suspension lift kits

Complete lift systems matched to the vehicle and how you use it. Installed, torqued and aligned in-house.

Coilover shocks installed under a truck

Suspension upgrades

Shocks, control arms and components tuned for where you actually drive, not just how it sits.

Bronze wheel and all-terrain tire fitment

Wheel & tire packages

Larger fitments specced for clearance, mounted and balanced, with trimming done clean when it is needed.

Jeep Gladiator with steel front bumper

Bumpers & armor

Bumper installs, skids and protection fitted tight, with panel gaps you will not have to explain.

Overland rig lit up at night with auxiliary lighting

Off-road lighting

Light bars, pods and auxiliary lighting with loomed, fused, relay-switched wiring. No zip-tie specials.

Overland Jeep with rooftop gear

Racks & overland platforms

Rooftop racks and platforms mounted to carry real loads without rattles, leaks or wind howl.

NOTE — Custom fabrication is available on select builds. Ask when you request yours.

AUTHORIZED INSTALLER — THE AREA'S LARGEST ICON INSTALLER

ICON Vehicle Dynamics Baja Designs King Shocks MetalCloak Method Race Wheels Rough Country TeraFlex Dynatrac ARB 4x4 Accessories DV8 Offroad Addictive Desert Designs AMP Research S&B Filters SPC Performance East Coast Gear Supply Spidertrax Fabtech Motorsports

02 / THE SHOP

Twenty years on the clock. A lifetime on the trail.

Travis Wilson has spent his life on off-road vehicles of every kind, from dirt bikes to Jeeps to full endurance race rigs. His shop campaigned the number 6 XJ in the DirtRiot and East Coast Offroad endurance series, where a loose bolt or a lazy wire ends your race.

That standard carries into every customer build. Parts are chosen for the vehicle and the driver, installed by the people who will stand behind them, and finished so the work holds up to a close look.

Recent work out of the bay: a Ford F-350 on a 6-inch Fabtech lift with Dirt Logic coilovers, and a Tacoma TRD built for overland duty with King shocks, ARB lockers and a GFC camper.

EXPERIENCE 20+ years building and racing off-road
RACE PEDIGREE #6 XJ, DirtRiot & East Coast Offroad endurance series
RATING 5.0 stars on Google
LOCATION 2535 Rhea County Hwy, Dayton, TN 37321
Lifted Jeep Gladiator parked under the Wilson Performance and Offroad signage Jeep flexing its suspension outside the shop bay White Jeep Wrangler Rubicon in front of the shop Truck in the shop bay during a build Wilson Performance and Offroad building signage

FIG. 01 — THE SHOP, RHEA COUNTY HWY

Travis Wilson — portrait

FIG. 02 — TRAVIS WILSON, OWNER

03 / THE OWNER

Travis Wilson

Travis opened the shop in 2006 and has spent his life on off-road machines of every kind, from dirt bikes to Jeeps to full endurance race rigs. If it has a throttle and leaves the pavement, he has probably built one, broken one and fixed one.

He campaigned the number 6 XJ in the DirtRiot and East Coast Offroad endurance series, where preparation is the whole game. His name is on the building, so every build that leaves the bay carries that standard.

04 / PROCESS

Three waypoints

Customer truck arriving at the shop for a consult

WP-01

Consult

We talk through the vehicle, how you use it, and spec the right parts for the job. No upsell.

Coilover suspension installed and torqued under a truck

WP-02

Build

Parts installed, torqued and wired in-house. Alignment and tuning are part of the job, not an add-on.

Finished Jeep Gladiator flexing on the rock pile outside the shop

WP-03

Trail-ready

Walkaround, test drive and final checks before handoff. Ready for the driveway and the trail.

05 / REVIEWS

5.0 ★★★★★ RATED ON GOOGLE →
★★★★★

He done our lift, our led lighted step rails, tires and wheels! Would recommend them for your needs!

WANDA AUSTIN — GOOGLE REVIEW

★★★★★

Travis is an absolute legend and always a pleasure to deal with! Wouldn't get advice or work done anywhere else!

SKRAPPY DOO — GOOGLE REVIEW

★★★★★

Arguably one of the best fabricators in town. He will be fair with you too.

JON M — GOOGLE REVIEW

06 / RECENT WORK

Out of the bay

FOLLOW @THEWPOSHOP →
Build photo 01

BUILD 01 — TOYOTA ON LIFT AND LARGER TIRES

Build photo 02

BUILD 02 — RAM HD, STEEL BUMPER INSTALL

Build photo 03

BUILD 03 — OVERLAND RACK AND AUX LIGHTING

07 / CONTACT

Request a build

ADDRESS

2535 Rhea County Hwy
Dayton, TN 37321

GET DIRECTIONS →

HOURS

Mon–Fri: 9:00am – 6:00pm
Sat–Sun: Closed